City of Dunwoody

Background

Dunwoody was officially incorporated as a city on December 1, 2008. The city provides quality service to its citizens and supports the largest economic engine in the Southeast. Dunwoody is a close and vibrant community which values family life and the entrepreneurial spirit. It supports and nurtures a community dedicated to the preservation of family, education, religious institutions, and the environment.

Dunwoody's two-color palette is strong and widely recognized, so the ad campaign maintained these colors with a heavy emphasis on whitespace to create the friendly and open-minded messaging.

2014 Ad Campaign

Working with the existing Dunwoody brand as designer with my previous agency, I came up with the ad campaign for the 2014 year, copywriting the headlines and designing the layouts that would speak to the two main target audiences: residents and businesses.

The ads were designed around the bubbly welcoming spirit of this city, feeling like a small town but being a bustling center for commerce.

By emphasizing bright, authentic photography that paired well with the brand's colors on a clean white page, the ads spoke to the true nature of this city being a place to belong and grow.

In addition to magazine ads, animated ads were also made in two ratios to place online, specifically to reach the business audience.